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The Seeing Eye GPS™ Privacy Statement

This document outlines how we use and disclose the personally identifiable information (which we call "Personal Information") and other information that we collect. If you have any questions that aren't answered here, please feel free to contact us anytime at . In this Privacy Policy, we use the terms "we", "us" and "our" to refer to Sendero Group LLC, The Seeing Eye™ and AMA Inc. (the companies that make The Seeing Eye GPS™). "Service" includes any websites or applications we operate, including this "Site" ( and The Seeing Eye GPS™ mobile app. "You" or "your" refers to users of our Service.

What information do we collect?

When you use our Service we may collect Personal Information and other information from you, as described below:

  • Personal Information. The Personal information you have provided upon registration, will be used to ensure you have access to your purchased product and to announce product updates. All correspondence will have an unsubscribe option. By voluntarily providing us with Personal Information, you are consenting to our use of it in accordance with this Privacy Policy and agreeing that it may be transferred to our offices and servers and the authorized third parties referred to herein, located in the United States. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

How do we use your information?

We use the Personal Information you provide in a manner that is consistent with this Privacy Policy. For example, we may use it:

  • to provide the core functionality of the Service (e.g., allowing for product downloads);
  • to respond to your comments and inquiries;
  • to communicate with you regarding the Service; and
  • for any other purpose for which the information was provided.

What information do we share with third parties?

We care deeply about your privacy and, without your prior consent, we will not share your Personal Information except as outlined in our Privacy Policy. The following, however, are certain circumstances in which we may share your Personal Information with certain third parties without further notice to you: in the event of a corporate sale, merger, reorganization, dissolution or similar event; with service providers we work with in connection with the operation of the Service, such as email or database providers; with our corporate affiliates or subsidiaries for purposes consistent with this Privacy Policy; to enforce our Privacy Policy or other terms of service; and if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or our property, protect the personal safety of users of the site or the public, or protect against legal liability.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children's Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not knowingly collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years or older. If you are under the age of 13, please do not submit any Personal Information through the Service. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Information on this Service. If you have reason to believe that a child under the age of 13 has provided Personal Information to us through this Service, please contact us and we will endeavor to delete that information from our databases.


This Privacy Policy does not apply to any Personal Information collected by us other than Personal Information collected through the Service. This Privacy Policy shall not apply to any unsolicited information you provide to us through this Site or through any other means. This includes, but is not limited to, information posted to any public areas of the Site, any ideas for new products or modifications to existing products, and other unsolicited submissions. All such information shall be deemed to be non-confidential and we shall be free to reproduce, use, disclose, distribute and exploit it without limitation or attribution.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Sendero Group Contact

Sendero Group Privacy Policy

Contact Us

The Seeing Eye™ Contact

The Seeing Eye ™ Privacy Policy

The Seeing Eye
P.O. Box 375
Morristown, NJ 07963-0375
(800) 539-4425

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